Cart 0

 Nell’s Science Standard

At Nell, science is at the heart of what we do. It is extremely important to us that we never drift away from our fundamental scientific values and we are proud to uphold the following code of practice every single day.

All reported variants are backed by science

Our science team constantly evaluate scientific evidence on a number of criteria including bias, sample size, rationale of study. Literature must meet all of our criteria to be included in any of our genetic products.

High data protection standard

We take data security very seriously and have protocols in place to protect our customers’ data. We work with a partner laboratory to analyse genetic samples - We share no names with our samples, only ID numbers. Please read our Privacy Policy and Terms of Use for more information.

Advice always given by experts

All our advice comes from our science team of qualified geneticists & wellness experts.

Only a small number of genes are sequenced

Only a very small number of selected genes are sequenced rather than your whole genome. The genes sequenced are carefully chosen and are associated with a specific health area. This allows people to have more control over their genetic data.

Our laboratories are world-class

We have partnered with leading genetics lab, LGC, for our genetic analysis and nutrition experts, BioLab, for our blood tests.

Realistic and honest claims

Nell always make it clear that DNA is only part of the story. Non-genetic factors, such as environment and lifestyle, are also important in determining your health and characteristics. Because of this, we avoid using absolute terms and instead, we explain your results in the context of possibilities, probabilities and relative risk.

Do reach out to us at for more information!