At Nell, science is at the heart of what we do. It is extremely important to us that we never drift away from our fundamental scientific values and we are proud to uphold the following code of practice every single day.
All reported variants are backed by science
Our science team constantly evaluate scientific evidence on a number of criteria including bias, sample size, rationale of study. Literature must meet all our criteria to be included in any of our genetic products. If you would like to know more about this process, please contact Nell at email@example.com.
High data protection standard
Advice always given by experts
All our advice comes from our science team of qualified doctors and geneticists.
Only a small number of genes are sequenced
Nell only sequence a very small number of selected genes instead of your whole genome. The genes sequenced are carefully chosen and are associated with a specific health area. This allows people to have more control over their genetic data.
Our laboratories are world-class
We have partnered with leading genetics lab, LGC, for our genetic analysis and nutrition experts, BioLab, for our blood tests.
Realistic and honest claims
Nell always make it clear that DNA is only part of the story. Non-genetic factors, such as environment and lifestyle, are also important in determining your health and characteristics. Because of this, we avoid using absolute terms and instead, we explain your results in the context of possibilities, probabilities and relative risk.